The piracy issues that OTT and the live stream industry are dealing with require global coordination and action.

Over-the-top and live-streaming industries have experienced an unprecedented boom that has pushed the boundaries of content security to the limit. Using video watermarking in conjunction with DRM protected content, content owners and distributors can easily create valuable and binge-worthy content for OTT distribution at higher resolutions (UHD).


Despite this, the biggest threat to the content ecosystem today is online piracy and the resulting loss of revenue, which must be addressed. Pirates illegally capture and distribute content via torrents, streaming sites, and cyberlockers by taking advantage of analog-to-digital and digital-to-analog transformations. The implementation of video watermarking and multi-DRM encryption technology, as well as other concerted efforts to strengthen security policies, have not been sufficient.


Everyone in the content ecosystem has a vital role in combating piracy, and it's important to recognise that role and work together. Providers of security technology, device manufacturers and distributors of digital content are just a few examples. Talks and policy-making must take place in an environment that is conducive for this, as explained in the following paragraphs:


Piracy has become a global phenomenon. It is no longer the work of a single individual or confined to a few geographical regions or markets. Every premium content market and category is affected. The time has come for an effective content security strategy that includes video watermarking at its core.

Pirated content may come from a variety of sources using a variety of video watermarking techniques, DRM vendors, and associated identifiers because there are no standard protocols for tracking sessions. For content monitoring providers, finding the right watermark detector and scanning for the watermark in pirated content is a challenge because of the size and variety of environments. Such interoperability challenges and enforcement strategies necessitate the development of a standardised protocol to address them.

The existence of numerous policy areas: It is difficult to use video watermarking technology for DRM protected content on a global scale because of the differing piracy policies in different countries. It is necessary to conduct comprehensive training and education programmes to synchronise piracy enforcement policies across markets and business streams so that all relevant policymakers have a common understanding of the challenges that exist.


As a result, the streaming content ecosystem requires a coordinated approach to overcome these challenges and stem global piracy attacks.